Strategy Brand Product Traction
Incubation

NAPP

A regenerative rest app built from the ground up to help people unlock the physical, emotional, and cognitive benefits of naps.

Strategy Brand Product Traction

STRATEGY

Napp is designed to tackle a common modern challenge: Lack of sleep and stress.

With fast-paced lives and endless to-do lists, people sacrifice rest to get more done, only to feel more drained, unfocused, and less productive. Research shows that short naps can restore performance and overall wellbeing.

Our strategy was to design a smart nap assistant that makes restorative rest accessible, science-backed, and habit-forming.

Key strategic decisions included:

  • Designing a guided learning journey: Napp doesn’t just provide rest, it also teaches users how to nap better over time, turning napping into a skill.



  • Dual product model: A mobile app for everyday guided sessions and a VR version for fully immersive, sensory rest experiences.



  • Personalisation: Adaptive nap scheduling, customizable soundscapes, and user-preference-driven environments.



  • Meaningful progress tracking: Cognitive, physical, and emotional metrics to show users how consistent practice leads to lasting benefits.



    We set the foundations for initial funding by creating a strong brand, strategy, website design, mobile and VR prototypes, and an investor pitch deck, all aligned with Napp’s mission: to help people feel and perform better through regenerative rest.

BRAND

At a pre-seed stage, building a strong brand was crucial to inspire confidence, attract early adopters, and engage investors.
Napp Brand
Napp Users
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Napp UI
Napp UI
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Napp Personalised Insights

PRODUCT

We thoughtfully designed the user experience for both VR and mobile app. The VR experience was developed in Unity, undergoing testing and re-design phases. We also developed a website that showcased the product and its potential.

 
Napp-VR_wireframe2-3
Napp-app_wireframe-2
Napp user
Phone
Napp App
Napp-site_mock-up

TRACTION

We laid the foundations for growth by launching a website to build early trust, developing mobile and VR prototypes to validate the concept, and creating an investor pitch deck that secured Napp’s first steps toward funding.
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