Napp

Napp is designed to tackle a common modern challenge: lack of sleep and rising stress levels.

In fast-paced lives filled with endless to-do lists, people often sacrifice rest to get more done, only to feel more drained, unfocused, and less productive. Research shows that short naps can restore performance and overall wellbeing. 

Our strategy was to design a smart nap assistant that makes restorative rest accessible, backed by science, and habit-forming.

Key strategic decisions included:

• Designing a guided learning journey: Napp doesn’t just provide rest, it also teaches users how to nap better over time, turning napping into a skill.


  
  
• Dual product model: A mobile app for everyday guided sessions and a VR version for fully immersive, sensory rest experiences.


  
  
• Personalization: Adaptive nap scheduling, customizable soundscapes, and user-preference-driven environments.


  
  

• Meaningful progress tracking: Cognitive, physical, and emotional metrics to show users how consistent practice leads to lasting benefits.



  We set the foundations for initial funding by creating a strong brand, strategy, website design, mobile and VR prototypes, and an investor pitch deck, all aligned with Napp’s mission: to help people feel and perform better through regenerative rest.