STRATEGY
The Moteefe ad campaign was designed to drive customer engagement and conversions on social media platforms, specifically Facebook and Instagram. The core strategy centered on creating a variety of compelling ad creatives that were not only visually appealing but also highly effective at capturing a user's attention.
For static content, we developed a series of high-quality image ads and carousel formats. The carousel ads were particularly useful for telling a mini-story in a single ad unit. To maximize ad performance, we planned and designed multiple variations of each creative.
We designed images that would stand out in a crowded feed, using a mix of bold colors and clear typography. For vertical-format content, we designed assets that took advantage of the full screen, with key messages and branding placed strategically to avoid being obscured by the user interface.
Brand
We embraced a design approach rooted in bold, predominantly primary colors and crisp, accessible typography creating a visual language that energizes, inspires confidence, and ensures clarity across every touchpoint.



Product
Our planning for this campaign involved a deep understanding of the unique formats and best practices for each platform. This ensured that our designs were not just a one-size-fits-all solution but were tailored for maximum impact.


