MOTEEFE
Ad Design
STRATEGY
The Moteefe ad campaign was designed to drive customer engagement and conversions across social media platforms, specifically Facebook and Instagram. The core strategy focused on creating a variety of compelling ad creatives that were not only visually appealing but also highly effective at capturing users’ attention.
For static content, we developed a series of high-quality image ads and carousel formats. The carousel ads were especially effective for telling a mini-story within a single ad unit. To maximize performance, we planned and designed multiple variations of each creative.
We created images that would stand out in a crowded feed by using bold colors and clean typography. For vertical-format content, we designed assets that took full advantage of the screen, placing key messages and branding strategically to ensure they weren’t obscured by the platform’s interface.
Brand
Product
Our planning for this campaign involved a deep understanding of each platform’s unique formats and best practices. This ensured our designs were never a one-size-fits-all solution, but instead tailored for maximum impact.