The primary goal of this project was to create an immersive awareness campaign for Cecelia Ahern’s novel, The Book of Tomorrow. The objective was to create a campaign that would reward readers for their loyalty and strengthen the Ahern brand with the slogan, "Cecelia, making every day magical."
The strategy revolved around using augmented reality to build a direct, interactive bridge between the physical book and a dynamic digital world. This approach aimed to transform the act of reading from a passive experience into an active, unfolding journey, mirroring the core themes of the novel itself.
The new book and reprints from Ahern’s back catalog featured a unique glyph (code) that, when presented to a webcam, would augment a magical world on the surface of the book. The characters that inhabit this augmented world would interact with the objects around them and build relationships with each other. Every new book scanned would add a new object to the augmented world, which would attract more characters and enable new interactions between them.
The website showcased an enchanting, romantic visual identity crafted with a harmonious palette of light blues, pinks, and greens, drawing inspiration from classic book artistry. Users could seamlessly enter the augmented reality experience by scanning the unique glyphs with their webcams, each new glyph unlocking expanded events and richer interactions within the virtual world. To ensure accessibility for every reader, we also provided a printable glyph version for those with earlier editions of the author’s books, inviting all to participate in the evolving digital journey.
