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By Ornella Galvez
At Creamos, we champion big ideas, and we know that turning vision into reality starts with purposeful experimentation and real-world feedback. That’s why we put Minimum Viable Products at the core of how we bring new ventures to life: quickly, collaboratively, and always with your future users in mind.
What is an MVP?
A Minimum Viable Product is the most simplified version of your product that still delivers value to your users. It’s not about cutting corners, it’s about focusing on the core problem you’re solving and testing it with your audience as early as possible.
Instead of spending years and considerable resources building a “perfect” product, an MVP empowers startups to launch sooner and begin interacting with real users in the market. This immediate engagement enables teams to collect valuable feedback, observe authentic usage patterns, and validate assumptions before investing heavily in full-scale development. By gathering tangible insights from everyday users, founders can iterate and enhance their product with precision, aligning features and experience directly with genuine customer needs. This approach not only accelerates time-to-market but also significantly reduces risk, ensuring every improvement is grounded in real-world evidence and driving stronger long-term growth.
Why MVPs matter
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Validate your vision with real users: Launching an MVP lets you discover genuine demand before scaling, ensuring your product meets a true market need.
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Accelerate progress and focus resources: Eliminate wasted effort by building only what matters most, so every feature delivers tangible value.
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Co-create with your early adopters: Your first users become invaluable collaborators, revealing what resonates and where to refine, so you learn and adapt with real-world insights.
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Mitigate risk, amplify opportunity: Early validation exposes hidden challenges and unexpected strengths, empowering you to make confident, informed decisions.
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Inspire investor confidence: A functional MVP isn’t just proof of concept, it's powerful evidence of traction, adaptability, and future growth potential.
Our approach at Creamos
When we incubate new ventures, like Napp and Resbite, we lead with a concentrated, user-centric approach: building and testing MVPs designed to solve one significant, clearly defined problem. By honing in on real, unmet needs, we ensure our concepts are both meaningful and actionable from day one. This targeted experimentation isn’t just about launching quickly, it’s about creating a foundation for authentic connection with users, gathering critical feedback, and refining the product until it fits seamlessly into their lives. As we adapt and iterate with each insight, we’re able to shape offerings that are not only market-ready but designed for sustainable growth and social impact. Ultimately, this process enables us to scale businesses that are bold, relevant, and grounded in purpose, each step validated by the people who matter most: your future customers.
Explore the Resbite project here.
The Napp case study
We are currently designing the MVP for Napp, a mobile app and VR experience that helps users unlock the benefits of power naps through a guided journey designed to improve their ability to rest effectively.The final vision of the app is structured in cycles of progress, where users advance from beginners to experienced nappers. This progression is supported through optional check-ins before and after each session, helping capture insights and build healthier rest habits.
In terms of timing, the VR experience is already being tested by specialists, providing our developers with valuable feedback ahead of its official launch. Meanwhile, the app is scheduled to release its initial MVP in November.
At this stage, the MVP provides a focused entry point: a beginner-friendly stage that guides users through their first experiences. It does not yet capture progress data, but upcoming iterations will allow users to track milestones, unlocking a more personalized and adaptive journey. All progress and insights will seamlessly sync between the mobile app and the immersive VR experience, creating a unified, cross-platform ecosystem that moves with users wherever and however they learn best.
Explore the Napp project here.
The takeaway
An MVP isn’t the end product, it’s the starting point for innovation. By focusing on the essentials, testing with real users, and learning fast, founders can turn ambitious ideas into ventures that last.
At Creamos Incubation, we design experiences that become the foundation for thriving companies, transforming bold concepts into ventures built to scale.
