For the past three years, we’ve been working side by side with Cori Broadus to bring her vision for CHOC to life: a beauty brand with love at its core, designed to empower women and make everyone feel represented. Together, we’ve built the brand’s identity, voice, packaging, narrative, and e-commerce experience, laying the foundation for what CHOC stands for today.
That’s why seeing CHOC shine at its official Beverly Hills launch earlier this year was more than just exciting. It was the moment the brand we helped shape truly came alive in the world.
The space radiated ambition, sleek, modern, and alive with possibility. From the first steps inside, the atmosphere felt transformed, charged with purpose and energy. We made sure that every brand detail, from the immersive backdrop to the bold graphics, was intentionally crafted to inspire connection and inclusivity. Guests and press brought an infectious vibrancy, but the heart of the evening, came from the people who shaped and shared this vision together.
A Celebration of Love and Vision
CHOC was built with love, and that love was reflected in every detail of the night. Their founder, Cori Broadus, was glowing as she owned the moment with strength and style. Co-founder Wayne Deuce was right there with her, an icon with hearts and CHOC logos woven into his hair. And Snoop Dogg, a proud dad, showed up in a custom jacket with CHOC branding and Cori’s face on the back, filling the room with warmth. It was more than just a product launch; it was a celebration of everyone who poured their heart into making this brand a reality.
The CHOC brand
For us, the process of bringing CHOC to life was a deep collaboration. From developing a comprehensive branding identity that reflects their mission of self-love and inclusivity, to designing packaging that feels as luxurious and authentic as their products, and building a seamless e-commerce development experience for their customers, every step was driven by their vision. We also supported them with digital marketing activations, including email marketing and influencer campaigns. This event wasn't just a launch; it was the culmination of that work, where all the pieces we crafted finally came together to tell a complete story.
Explore the full project here.
CHOC has never been about hype; it’s about heart. It's about honoring natural beauty, creating space for every shade, and reminding each person who interacts with the brand that they are worthy of love, care, and confidence, exactly as they are.
To everyone who came, supported, shared, and simply showed up, thank you. You made this night unforgettable and made us feel seen.
This is just the beginning.