Strategy Brand Product

BBC

Supervolcano

We designed a time-sensitive crisis management volcano simulation game for BBC Worldwide. 

Strategy Brand Product

STRATEGY

Our strategy focused on simplifying the complex scenario of disaster management into a high-pressure, 6-minute simulation that is engaging, educational, and suitable for a dual audience of older children and adults

Key strategic decisions included:

  • Core scenario simplification to translate the complex reality into three manageable strategic issues for the player: Communication, Transportation, and Emergency Services.
  • Role-based immersion which places the user as the Head of the Emergency Management Agency, establishing a serious, decision-making tone that satisfies the 'not too game-like' requirement.
  • Time-pressured gameplay by enforcing a 6-minute limit to drive urgency and force players to prioritize public awareness, traffic flow, and establishing refuge camps before the simulated eruption.
  • Intuitive interface design to ensure the management of complex tasks—like identifying hazard zones and organizing traffic—was accessible and engaging for the primary 12-15 target audience.
  • Ambient detail integration such as the news ticker to enhance realism, create an immersive atmosphere, and continually reinforce the high-stakes narrative of the erupting crisis.

Every design and strategic choice aligned with the mission to extend the docu-drama's experience by combining great visual design with an engaging, management-focused simulation..

Brand

We designed a refined, understated brand identity that draws attention to the game itself, utilizing a balanced palette of natural greens and beiges to create an inviting, distraction-free environment.

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SUPERVOLCANO
SUPERVOLCANO

Product

The experience is intentionally streamlined, immersing participants in just six minutes of heightened, real-time decision-making, by prioritizing authentic simulation over traditional gameplay.

SUPERVOLCANO