Magic Numbers

Our strategy was to transform the static visual concept of the 'Love Me Like You' single's cover art into a dynamic, social, and highly interactive digital experience designed for viral sharing. We took inspiration from a previous project, a fridge magnet screensaver, and evolved it into a multi-user application that was both creative and mischievous.

The core of our approach centered on building virality by design. By enabling up to 20 users in different rooms to interact, we fostered a unique social dynamic where collaboration (creating words and sentences) and playful destruction could coexist. This dual-purpose engagement was a natural driver for user discussion and sharing. We also ensured the app was a seamless extension of the single's brand, meticulously crafting the magnet alphabet to match the cover's font and pastel color palette. This provided a compelling reason for users to return and engage directly with the song's visual identity. Finally, the built-in feature to send a magnet message to a friend served as a powerful viral loop, directly inviting new audiences to join the fun.