Arya Douge
Brand guidelines and portfolio website capturing the minimalistic essence of a luxury architectural design studio.
STRATEGY
Studio 3, a luxury architectural design studio undergoing a rebrand into Arya Douge, approached us with the need to create a website that would reflect the quality of their work.
We suggested a refinement of their previous identity with a style rooted in minimalism and sophistication, capturing the essence of Arya Douge. We worked on incorporating brand elements such as the logo, the main typography, a colour palette, and a series of font combinations. The final brand guidelines were delivered in a website format to ensure consistency and longevity. We complemented this with a series of realistic website mockups, allowing the client to visualize the next phase of the project.
With the new brand identity established, we moved on to design and develop the website. We began by creating wireframes and collaborating closely with the client to ensure their vision was fully realized. The website was implemented in Webflow, ensuring strong performance and flexibility. To elevate the user experience, we incorporated subtle micro-interactions that enhance engagement and give the site a distinctive, high-end appeal.
A key aspect of the website was the portfolio showcase, designed to highlight Arya Douge’s meticulously crafted architectural projects. Together with the client, we opted for a grid-based layout, focusing on impactful imagery and a compelling narrative that reflects the firm’s attention to detail.
Although we did not develop their social media strategy, we provided a visual direction proposal outlining how the brand could be represented across digital platforms. Additionally, we crafted a distinctive brand description, ensuring consistency across all communication channels.
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