NESO tasked Creamos with a unique challenge: to translate the complexity of balancing Britain’s energy grid into an engaging, educational experience that raises awareness among stakeholders and the general public.
Our strategy focused on simplifying NESO’s fast-paced decision-making into a game that is accessible, intuitive, and still faithful to real-world operations.
Key strategic decisions included:
-
Interactive gamification designing mechanics that mirror real energy challenges. Players must balance environmental impact, system costs, and grid frequency through simple commands, capturing the tension and trade-offs NESO navigates every day.
-
The dual event system built to separate routine operations from unexpected disruptions. This structure creates varied scenarios that reflect the unpredictability of energy management and keep the experience dynamic and engaging.
-
Clear categorization of energy sources, grouping them into manageable, renewable, and reversible types. This framework helps players intuitively understand how different sources behave within the grid.
-
A rebranding to improve engagement by updating the visual and narrative identity to feel friendly, immersive, and approachable while reinforcing NESO’s expertise and authority.
-
Educational storytelling weaving informative content throughout the gameplay to highlight NESO’s role and the importance of maintaining grid balance, guiding players through a compelling and meaningful user journey.
Every design, content, and brand decision supported the mission of building empathy and understanding around NESO’s work, turning a highly technical system into a relatable, impactful, and memorable experience.
