Although it may seem like magic, the electricity that powers our homes is far from simple. The individuals in the Electric System Operator (ESO) control room make tough decisions daily to ensure electricity reaches British homes. They must consider various power sources, such as solar, wind, nuclear, gas, or biomass, as well as everyday activities citizens engage in, including transportation during peak hours and large events.
The goal of this project was to raise awareness about the importance and challenging nature of the ESO control room's work. By explaining this complex decision-making process in a friendly and interactive manner, we aimed to enable the ESO team to engage with different key stakeholders, educate audiences about their work, and enhance their brand. At Creamos, we approached this creative challenge by designing a video game.
Our responsibility was to simplify the complex information that the ESO considers to deliver energy and transform it into an interactive experience that encapsulates the essential characteristics of working in the control room: rapid decision-making, diverse metrics, and a continuous stream of incidents to resolve.