Strategy Brand Product
Evolution

CBBC

Super Heroes

A compilation of animations and downloadable resources for the BBC Children in Need ‘Our Superheroes’ campaign.

Strategy Brand Product

STRATEGY

CBBC commissioned us to translate the charitable mission of Children in Need into visually compelling, youth-friendly assets to encourage participation and positive messaging across the UK.

We developed and delivered high-impact, short-form animations for broadcast and digital platforms. The design focused on bright, accessible character visuals and rapid storytelling to introduce the 'superhero' theme and inspire action.

We also created a comprehensive suite of downloadable resources (e.g., activity sheets, classroom guides, printable crafts) to maximize the campaign's reach and practical utility in schools and homes.

Brand

We developed an immersive, vibrant brand identity inspired by the energy and storytelling of classic comics, activating it seamlessly across all digital assets and downloadable resources to deliver a dynamic, resonant user experience.

Super Heroes
Super Heroes

Product

We designed short-form animations for broadcast and digital platforms, along with a series of downloadable resources featuring the superhero theme.

download
Super Heroes
Super Heroes