Strategy Brand Product

PERSI

Project Development

The development of a market strategy for Persi’s MVP, an app that uses AI to provide personalized shopping recommendations.

Strategy Brand Product

STRATEGY

Formerly known as Itoms, the creative journey for Persi began with a problem: people spend hours scrolling through their favorite retailer websites, trying to find pieces that match their style and also complement what they already have in their wardrobes.

For a company seeking investors, we suggested the creation of an MVP, including an initial branding and prototype. We started by benchmarking and prototyping the initial sketches and wireflows. This led to the development of high-resolution wireframes that mapped out the customer journey and ensured a comfortable, highly usable experience. 

A detailed brand strategy was developed to define itoms identity. This included crafting a massive transformative purpose, a brand manifesto, and visual guidelines covering the logo, font selection, and color palette. This cohesive identity was essential for communicating the platform's unique value to both investors and customers.

These comprehensive wireframes and visual assets were then used to create a compelling investor pitch deck, effectively communicating the platform’s vision and value proposition beyond just its technical features. 

In early 2025, Persi closed a £660,000 pre-seed fundraising round. 

 

Brand

We crafted the visual identity by curating the logo and typography, using an all-lowercase treatment for the name, and designing a soothing color system anchored in green and blue gradients to evoke calm, trust, and a modern sense of approachability.

itoms brand
Persi instagram
iotas

Product

The platform’s UX design is rooted in a user-first approach, leveraging AI to deliver meaningful personalization. It integrates seamlessly with e-commerce platforms to identify wardrobe gaps and inspire new looks.

itoms
itoms