Choc Factory

In preparation for a re-launch of its products, our agency embarked on a transformative journey and created a new and powerful brand identity for Choc Factory, a brand within the beauty & lifestyle industry that embraces a sensitive and healthy mission, empowering self-love, escaping from beauty standards. The new style was reflected through an ambitious pre-launch campaign, for which a new landing page was built, together with an email marketing strategy and a social media pre-launch setup.

The CHOC project was developed and delivered through several stages with two main goals: re-brand Choc and develop a pre-launch campaign. This evolved to include the creation of a fully functional e-commerce website. The project culminated in the launch of the rebranded CHOC and its online store on Valentine's Day 2025.

Some milestones of the project included:

Creating a new brand identity that highlights the brand's values and mission, providing a solid foundation for all future brand expressions (documents, packaging, web store, social media campaigns, etc.).
Elevating the brand's professional image through enhanced communication materials.
Generating buzz and excitement among customers, press, and influencers for the brand's re-launch.
Building a customer base and increasing online brand presence pre-launch.
Developing "coming soon" graphics for the brand's social media profiles and posts.
Designing and building the e-commerce website from scratch on both Shopify and Webflow platforms.
Developing the photography direction for the brand.
Creating all necessary micro-animations for the website and other digital assets.

To generate excitement and traction, a minimalist one-page microsite was developed, laying the groundwork for the future online store. Acquiring the domain chocfactory.com was crucial for the brand and business.

CHOC, Cori Broadus's self-care brand, empowers individuals to confidently embrace and celebrate their unique beauty, moving beyond the pressure of unrealistic beauty standards.

The project began with a strategic re-branding initiative. Our visual designer refined the logo and visual language, creating new style guidelines for consistent brand representation across all touchpoints. These guidelines encompassed logo usage, color palettes, typography, imagery, and tone of voice. A brand manifesto, tagline, and "bridge" text were collaboratively developed with the client to provide a clear and robust guide for current and future projects.

Supporting materials, such as email signatures and corporate documents, were also designed.

The pre-launch landing page was designed to pique interest without revealing too much, teasing the upcoming launch. A simple message encourages visitors to subscribe to the newsletter, increasing the potential for early adoption and brand advocacy.

The minimalist landing page features subtle micro-animations. A shimmer effect highlights the Choc logo and tagline, page title, footer link hover states, and successful subscription messages within the subscription form.

An illustration of Cori was included, featuring a shimmer effect animation that follows the mouse pointer.

The landing page was designed to be:

ADA compliant for accessibility.
SEO optimized for search engines.
Responsive across desktop, tablet, and mobile devices.
GDPR compliant for data protection.
Integrated with Google Analytics and Mailchimp.

The new brand style informed the design of the new product packaging and was a key resource in developing the new online store, both launched on Valentine's Day 2025.