STRATEGY
The Food Standards Agency requested us to design their Christmas e-card.
We approached the design by creating a festive e-card animation that balanced traditional holiday aesthetics with innovative design elements. We ensured the animation was an effective, engaging, and memorable vehicle for delivering essential seasonal public health and safety information.
Brand
We crafted dynamic, fluid characters complemented by a vibrant palette of reds, blues, and greens, infusing each element with energy and evoking a sense of immersive creativity.
Product
The animated E-Card adopted a playful, lighthearted approach, featuring a lively mix of music, giggling characters, and expressive visuals with minimal dialogue, making it easily adaptable for diverse audiences.