Strategy Brand Product
Acceleration

CHOC

Empowering Self Love

An engaging e-commerce experience paired with a bold identity for a celebrity-led beauty brand.

Visit website External link icon
Strategy Brand Product

STRATEGY

CHOC approached Creamos with a clear ambition: to evolve from a promising celebrity-led beauty brand into a cohesive, scalable business with strong foundations and long-term potential.

Our strategy focused on elevating the brand experience while building the operational infrastructure required to support sustainable growth. We worked across product, logistics, and marketing to align every touchpoint with CHOC’s core values: empowering self-love and enhancing natural beauty.

Key decisions included:

  • Building the brand’s identity through emotive storytelling and a bold visual identity.
  • E-commerce optimization by integrating inventory systems and 3PL logistics for a seamless backend and better customer experience.
  • Digital marketing support, by launching targeted email and influencer campaigns to grow awareness and drive conversion, especially among Gen Z and young millennial audiences.
  • Scalable foundations, setting up tools and systems to support future product launches and retail expansion, including an Amazon shop.
Every move was designed to support CHOC’s mission of building a beauty brand that feels personal, accessible, and proudly different, both online and off.

Brand

We crafted a bold, emotive brand that brought its core values to life through compelling storytelling and a distinctive visual identity.

Choc Packaging
Chock Packaging
Choc Packaging
Choc Model

 

Product

We designed the brand’s Shopify e-commerce site, creating an immersive shopping experience that boosted conversion and engagement, as well as their Amazon Storefront and A+ Content.

 

Choc UX
Choc Shopify

Traction

We fostered a thriving community where every voice felt heard, represented, and celebrated through influencer outreach, targeted campaigns, and data-driven optimization.

Choc Stories
Choc Snoop Dogg
Choc Event
Choc Influencer