In a time where endless feeds and addictive engagement loops dominate social interaction, Resbite set out to offer something radically different: an app that encourages people to step away from their phones and into real life. Our strategy focused on creating a tool that reduces social friction and encourages intentional, in person connection.
We designed features that prioritise trust, transparency, and simplicity, like shared availability, minimal profiles, and invitation polls. Instead of feeds or likes, Resbite offers clarity and context: who, when, where.
To bring this to life, we made deliberate decisions across product and brand:
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No likes, feeds, or comments remove performative pressure and digital noise.
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Invitation based planning as users create and vote on plans with clear time and place options.
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Minimal profiles and attendee previews, help build trust without social comparison.
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Warm, calming visual identity through soft colors, human typography, and approachable UX.
Every brand and product decision aligned with one mission, to help people show up for each other, effortlessly and meaningfully.
