NESO tasked Creamos with a unique challenge: to translate the complexity of balancing Britain’s energy grid into an engaging, educational experience that raises awareness among stakeholders and the general public.
Our strategy focused on simplifying NESO’s fast-paced decision making into a game that is accessible yet faithful to real operations.
Key strategic decisions included:
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Interactive gamification was used to design game mechanics that reflect real-world energy challenges, balancing environmental impact, costs, and grid frequency with just a few player commands.
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The dual event system was build to separate everyday routines from extraordinary disruptions to create varied, dynamic scenarios that mirror the unpredictability of energy management.
Clear categorization of energy sources groups energy types (manageable, renewable, reversible) to help players grasp system complexity intuitively.
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A rebranding to improve engagement was created by updating the game’s visual and narrative identity to be friendly, immersive, and approachable while reinforcing NESO’s authority and expertise.
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Educational storytelling integrates messaging that highlights NESO’s role and the importance of energy balancing through a compelling user journey.
Every design and brand choice aligned with the mission to build empathy and understanding around NESO’s work, turning a highly technical system into a relatable and impactful experience.
